This project has been designed for a digital marketing company located in London. The firm was seeking for a classy and slick logo.
We came up with this design proposal project which creates an obvious game with the company's name 17º. In the case of our project, we used the symbol of degrees interpreted in a modern and classy way. As so, we came up with this minimal, simple, yet slick and classy logo design which is characteristic for its simple and modern lines.
For the brand's stationery design, we used a characteristic line in light teal shade which creates an angle of 17º with an imaginary vertical line. The shame idea has been also used for the business cards' design while modern and minimal fonts have also been used here.
The teal shade has been used to highlight notions of trustworthiness, balance and growth according to color psychology.
