Pilates West | Logo Design

The client, a pilates studio owner based in Australia, asked for a logo design that would feature a circle that would look like a painting in blue and green shades. The design had to have a Nordic feeling and remind of the ocean.

We came up with this design which is created by hand-painted brush strokes in blue and green corol. The brush strokes create an unfinished circle which stands as a symbol for the brand. We have also used modern and minimal font to connect the design with the needed Nordic style. The color of the fonts is light grey, simple and minimal which simply highlights the premium quality of the design.